Blog
Practical notes on getting a trade business found and called. Written for the person running the company, not for their customers.
Your Google Business Profile, field by field It is free, it takes an evening, and most contractors fill it in once and never touch it again. Here is what each field actually does. How to ask for reviews without being weird about it The timing matters more than the wording, and one common tactic breaks Google’s rules without anyone realising. What should a contractor website actually cost? Four ways to buy one, what each costs by month twelve, and the question that settles it. Service area pages, done so they actually rank The single biggest structural lever in local search, and the one most likely to be built as spam by accident. The HVAC year, as your customers search it Search moves about two weeks ahead of the weather. Everything below is dated accordingly. The week after a storm, and the month before it Storm work is decided by who was already findable, and by who does not sound like the trucks that showed up from three states away. The EV charger page is worth publishing before you need it A small search with almost no competition is the easiest kind of page to win, and the hardest to catch up on later.
And one example of the other kind
This one is not written for you. It is the sort of page Widgeta writes and publishes for a plumbing customer: their town, their number, their name on it. It is here to show the work, which is why it is not listed in search.
Or start with the full guide
The HVAC Marketing Guide Every other trade can market whenever it gets around to it. HVAC cannot. Search runs ahead of the weather, and everything you publish in the first hot week arrives after the decision. This guide is organised by date. The Roofing Marketing Guide Two things make roofing different from every other trade: demand arrives in a single afternoon, and your customers have already been warned about people like you. This guide is about both. The Electrician Marketing Guide Service calls and project work are two different businesses that happen to share a van. Marketing them as one is why most electrical websites underperform, this guide separates them. The Plumbing Marketing Guide Everything that gets a plumbing company found and called in 2026. In plain language, in the order it's worth doing. No signup, no pitch until chapter five, and you can skip that too.