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ROOFERS

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After the storm, be the roofer they find.

Hail, wind, a stain spreading on the ceiling. That's when your neighbors search. Widgeta gives you a roofing website built and optimised for the searches that follow every storm in your area. Live today, ranking while you're on a roof.

What your customers search, every week

roof repair near meroof replacement costhail damage roof inspectionroof leak repairmetal roofing contractorsfree roof inspection

These are the searches your customers type, not the ones this page is written for. Widgeta builds a page for each of them.

What roofing SEO should actually do

Roofing is a feast-and-famine trade: the searches arrive all at once, the week the hail does. A generic builder can't help with that. A template sitting unchanged since March won't rank in the 72 hours after a storm when every homeowner in three ZIP codes is searching "hail damage roof inspection."

A roofing website builder has to be built for the spike. That means storm and insurance pages standing ready before the season, a page for every service in every town you cover, and your license, certifications and job photos up front. Because roofing is the trade homeowners are most afraid of getting burned on.

Widgeta builds that structure from a few questions, then keeps adding to it as the searches shift, storm damage this month, financing and re-roofing research the next. Your number on every page, no storm-chaser tactics required.

A page for every service, in every town you serve

Storm repair in Wichita. Full replacement in Derby. Inspections in Andover. Each service in each town is its own page, because it's its own search.

Every service in every town gets its own page
Service WichitaDerbyAndover
Roof replacement ✓ its own page ✓ its own page ✓ its own page
Roof inspections ✓ its own page ✓ its own page ✓ its own page
Roof leak repair ✓ its own page ✓ its own page ✓ its own page

3 services × 3 towns = 9 pages from one 2-minute answer sheet, each ranking for its own search.

Three services is the demonstration, not the limit. The grid is built from the work you say you do, so the roofer who also hangs gutters and sets skylights gets those pages in every town as well:

Gutter replacementHail damage repairStorm damage tarpingMetal roofingFlat and low-slope roofingSkylight installationAttic ventilationChimney flashingInsurance claim helpRoof financing

Ten services and five towns would be fifty pages. Nobody writes fifty pages by hand, and nobody keeps fifty pages current by hand either. That is the whole reason this is a product rather than a checklist.

Built for roofers, not “small business.”

The jobs, named

Storm repair in Wichita. Full replacement in Derby. Inspections in Andover. Each service in each town is its own page, because it's its own search.

The season, anticipated

Hail season, hurricane season, insurance deadlines. When local searches spike, your site answers before your competitors do.

Calls come to your phone, no middleman, no shared leads

Every page carries your number, and the call is yours alone.

Pages for the exact jobs you want more of

The work you want more of gets the page that wins that search.

What roofing searches look like through the year

Roofing demand doesn't ramp, it detonates, storm by storm. A site built for roofers is standing ready before each one:

SPRING

Hail season

The year's defining spike: "hail damage roof inspection" and "roof insurance claim" surge within hours of a storm, and the roofer already ranking takes the neighborhood.

What goes up, and when Hail damage, insurance claim and free inspection pages are written in January and left standing. A storm gives you hours, not weeks, and a page published the morning after the hail will not rank in time to be worth anything.

SUMMER

Wind & heat

Straight-line winds strip shingles; heat ages them. "Roof leak repair" holds steady while replacement research builds through the long days.

What goes up, and when Wind damage and roof leak repair pages publish in April. Replacement cost and material comparison pages follow in May, for the slower research traffic that builds right through the long days.

FALL

The deadline

Insurance claim windows and pre-winter urgency drive "roof replacement cost". Homeowners want it done before the weather turns.

What goes up, and when Claim deadline, deductible and roof financing pages go up in July. A homeowner counting down an insurance window is not browsing, and the page that answers plainly is the one that gets the call.

WINTER

Ice & leaks

Ice dams and freeze-thaw open leaks. Volume is lower but intent is highest. A ceiling stain in January doesn't wait for spring.

What goes up, and when Ice dam, ceiling stain and emergency tarping pages publish in October. Volume is the lowest of the year and intent is the highest, which makes these the cheapest pages on the site to rank.

How it compares

What is compared Widgeta Thumbtack DIY builder Agency
What it costs $99/mo, flat Pay per contact, win or lose $20–50/mo plus your weekends $1,500–5,000 setup, then a retainer
Who else gets the lead No one, calls are only yours Sold to 3–4 competitors No one No one
Who owns the site You do There is no site, just a listing You, if you build and maintain it Often the agency
Time to live About a minute Same day (a profile, not a site) A weekend, usually more 4–8 weeks
Work after launch None, new pages appear monthly Pay per lead, forever All of it is on you Billed hourly, or waiting on a retainer

Competitor figures are typical published ranges, not quotes for your business; check each company's current terms before deciding.

Read the full Widgeta vs Thumbtack comparison → Weighing an agency instead? Scorpion, reviewed and compared →

Roofing sites Widgeta generated.

plainsroofingks.com Sample
Plains Roofing Wichita · Derby, KS Call (316) 555-0163
  • Hail Damage Repair, Wichita
  • Roof Replacement, Derby
  • Roof Inspections, Andover

8 answers · live in about a minute

gulfcoastroof.com Sample
Gulf Coast Roofing Tampa · Brandon, FL Call (813) 555-0151
  • Storm Damage, Tampa
  • Tile Roof Repair, Brandon
  • Re-Roofing, Tampa

10 answers · live in about a minute

Yours goes here. Answer a few questions and this card is your site. Build my free preview

Every example business and phone number on this page is invented for illustration.

“After the June hailstorm the site was already ranking. Phone didn't stop.”
Carl Hutchins Plains Roofing, Wichita KS

An illustrative example, not a statement from a named customer. It stays labelled until real customers give written permission.

Roofer website questions, answered straight

How much does a roofing website cost?

Widgeta is one flat price, $99/mo, covering the site, hosting, the SEO work and new pages every month. No setup fee, no contract, and no per-page charge for the tenth town or the fortieth service page. It also does not move in the two weeks after a hailstorm, which is more than can be said for the price of a shared storm lead. For comparison, an agency build for roofers typically runs $1,500 to $5,000 up front, before any monthly work.

How long does it take to get a roofing website online?

About 2 minutes of questions, and the site is live about a minute later. Google finds it over the following days; rankings build over the weeks after that as the pages prove themselves. In this trade the timing is the whole point: a page needs roughly six to eight weeks between publishing and ranking, and a hail cell gives you an afternoon. The site you stand up in January is the one standing when the storm crosses the county.

Do I need SEO if I already have a website?

Try this now, on your phone rather than your desktop: search "roof replacement cost" plus the name of your town, and count how far you scroll before your own name appears. For most roofers it never does. That is rarely a design problem. It is that the site has one Services page where the searches want a page for each kind of damage in each town, and that the insurance pages nobody wrote are the ones the storm traffic goes looking for. Widgeta's whole job is closing that gap, and it does that work every month rather than once.

Will I show up for "roofer near me"?

That is the most competitive search in the trade, and no honest company guarantees a spot there. Two things are worth knowing about it. First, "roofer near me" mostly returns the map pack, which is won by your Google Business Profile rather than by your website; the site feeds it and the two work together, but anyone promising you the top of that list is selling something. Second, it is not where storm money is decided anyway. Widgeta targets it, and the dozens of longer searches ("hail damage roof inspection wichita", "roof replacement cost derby") where a well-built page wins much sooner. Those are what a homeowner with a fresh dent in their gutter actually types.

Most of my work comes from knocking doors after a storm. Why do I need a site?

Because the homeowner you knocked on looks you up before they sign anything. Storm season brings out-of-state crews and a great deal of justified caution, so the first thing a careful person does once your card is in their hand is search your company name on their phone. What comes back decides the job. A site carrying your license number, the towns you actually work, real photographs from local roofs and a plain walk-through of the insurance process turns a cold knock into a company that was already there. The search traffic is the second benefit, not the first one.

What happens to my site if I cancel?

It is yours. The domain, the pages, the content, all of it goes with you, and the domain gets pointed wherever you say. No contract holds you and nothing is held hostage. The one thing that stops is the monthly work: the new pages, the updates and the ranking maintenance. The site you have on the day you leave is the site you keep.

Do I have to write anything myself?

No. Your answers become the site, and every page after that is written for you from what people near you search. You will never be handed a blank text box. The one thing worth doing yourself is photographs: a real before-and-after from a roof you finished this season outperforms any stock image of shingles, and it is the only part of the site nobody can write for you.

Free guide · no signup

The Roofing Marketing Guide

Two things make roofing different from every other trade: demand arrives in a single afternoon, and your customers have already been warned about people like you. This guide is about both.

Read the guide
  • 01 Two customers
  • 02 The trust gap
  • 03 The storm week
  • 04 Insurance
  • 05 The website
  • 06 Paid leads
  • 07 The 30-day plan
  • 08 What to measure
  • 09 The costly mistakes

Be the roofer your neighbors find first.

Answer a few questions today. Your site is live before your next job.

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From $99/mo · No contract · You own everything