widgeta
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Guides

Everything that gets a trade business found and called.

One long guide per trade, written to be useful whether or not you ever buy anything. No signup, no gate, and exactly one commercial link in each, which you can skip.

Roofing 12-minute read

The Roofing Marketing Guide

Two things make roofing different from every other trade: demand arrives in a single afternoon, and your customers have already been warned about people like you. This guide is about both.

  • Two customers
  • The trust gap
  • The storm week
  • Insurance
  • The website
  • Paid leads
  • The 30-day plan
  • What to measure
  • The costly mistakes

9 chapters · 1 supporting article

Widgeta for Roofers
Plumbing 14-minute read

The Plumbing Marketing Guide

Everything that gets a plumbing company found and called in 2026. In plain language, in the order it's worth doing. No signup, no pitch until chapter five, and you can skip that too.

  • How they find you
  • Business Profile
  • Reviews
  • Your website
  • Local SEO
  • Paid leads
  • The 30-day plan
  • What to measure
  • The costly mistakes

9 chapters · 4 supporting articles

Widgeta for Plumbers
HVAC 13-minute read

The HVAC Marketing Guide

Every other trade can market whenever it gets around to it. HVAC cannot. Search runs ahead of the weather, and everything you publish in the first hot week arrives after the decision. This guide is organised by date.

  • The real year
  • Before the wave
  • Maintenance plans
  • Repair or replace
  • The website
  • Paid, in peak
  • The off-season
  • What to measure
  • The costly mistakes

9 chapters · 1 supporting article

Widgeta for HVAC
Electrical 12-minute read

The Electrician Marketing Guide

Service calls and project work are two different businesses that happen to share a van. Marketing them as one is why most electrical websites underperform, this guide separates them.

  • Two businesses
  • The service side
  • The project side
  • Where demand moves
  • The website
  • Paid and trade
  • The 30-day plan
  • What to measure
  • The costly mistakes

9 chapters · 1 supporting article

Widgeta for Electricians

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